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Check-in to Foursquare for Online PR
Business looking to improve their online reputation are integrating social networks such as Foursquare into their PR strategy. With minimal set-up and initial investment; there are many Foursquare...
View ArticleLife in the Social Media Fast Lane by The Buyer Group
Are you so addicted to computers that you find yourself typing in your password into your bank ATM? If so, you’re not alone. If it feels as though time accelerated in 2010, that’s because it did....
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Learn How Small Businesses Optimize Social Media
Social media spending is predicted to skyrocket this year. Businesses lean heavily toward the digital arena when it comes to their 2011 marketing budgets, planning to increase website, e-mail, social...
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Women and Facebook: The Good, the Bad and the Chatty
Looks like women have ‘frenemies’ on Facebook, as in life. A study released by daily deals company Eversave (and chronicled by Mashable) reveals startling data about women’s attitudes toward their...
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SURVEY Says: iPads Deliver PR News, Search and Social
South Florida Attorney and Legal Blogger Roy Oppenheim on his iPad Optimizing for the iPad is here; as searching for news and checking social networks become popular pastimes for tablet users. Search...
View ArticleAugmented Reality (AR) for Social PR: The Next Big Thing?
Augmented Reality is coming soon to a mobile phone near you, experts predict. When blogging greats like Robert Scoble take a video look at something, people watch! Scoble, named one of the five most...
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Tweeting for Social PR: Ten Tips
Time Magazine predicted that Twitter would permanently change business, and it has! While there’s no doubt that Twitter has changed the way individuals and companies communicate, what are tweeting...
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The Power of Word of Mouth Marketing: Social Media Heaven or Hell?
Getting your customer to tell their friends how amazing you are. That’s one definition of word of mouth marketing, says Andy Sernovitz, better known as the Word of Marketing Guy. But what is Word of...
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Smoking SEO, Brewing Social, Liking Local at SMX Advanced Day Two
In case you missed the #SMX social signals from yesterday, check out my guest blog post Yes Virginia, Tweeting is SEO on Bruce Clay’s blog. Today is sure to deliver some Seattle SEO brew. The social...
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Guy Kawasaki’s Dicey PR Tips: Social Media to Enchant People
AllTop co-founder, Guy Kawasaki is a renowned public speaker, former Apple evangelist, and best-selling author of 10 books including his latest, Enchantment: The Art of Changing Hearts, Minds, and...
View ArticleTweaking Your PR Perspective: The Buyer Group Shares Advice from Chris Voss
Experimentation, innovation and imagination have become essential to public relations as communication becomes increasingly complex and publics’ habits change overnight. The latest advice from...
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Do you LIKE it?
Happy #Follow Friday! I’ve been waiting for this day for almost three years! The opening of the movie Eat, Pray, Love starring Julia Roberts. The book was one of my faves so I couldn’t help but...
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@LisaBuyer Tweets from Search Engine Strategies #SESSF
How social is your website? The question of Tuesday’s SES Express Site Clinic where CEOs, CMOs and marketing pros put their Websites to the social media test. Here is a sneak peek of Lisa Buyer and...
View Article#FF to the #SESConf Bloggers for #PR, #Search and #SocialMedia
SES Summer Lovin Had Me a Blast in San Francisco… and Lisa Buyer tweeted her way through Search Engine Strategies San Francisco. Now in its 12th year, SES is organized by its Advisory Board and the...
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Survey Says: Journalists Depend on Social Media for Story Research
The Buyer Group is not surprised, journalists use social media but still need the PR agency. A national survey recently found an overwhelming majority of journalists now depend on social media sources...
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Social Media Responds to Tiger Woods Mea Culpa
As millions worldwide watched a stoic, unfamiliar Tiger Woods admit wrongdoing and attempt to repair an image shattered by secrecy and sex, reactions on Twitter were as diverse and polarizing as...
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The Buyer Group’s Lisa Buyer Presents and Tweets @SES NY
Interactive Public Relations and Branding Expert Takes Search Engines and Social Media to CEOs, CMOs via News Search Panel Presentation New York, NY – March 24, 2010–The New Rules of Marketing and PR...
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The Buyer Group Adds PR/SEO + Social Media Client Quintiq
Delivering the power of interactive pr, search and social media to the field of B2B planning software, The Buyer Group provides public relations, search engine optimization and digital media strategies...
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Social News Optimization with Lisa Buyer and Guillaume Bouchard at SES...
Social News Optimization is one of the newest trends in interactive public relations, where creative and compelling content is submitted to social media sites to help generate brand awareness and...
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Why Vertical Video is a Social PR Secret
Hold it. Your social public relations strategy is taking a turn, it’s called vertical video. Here’s why: vertical videos have 90% higher completion rate than horizontal. The advancements of technology...
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